Ahrefs Shocking Report: Google AI Snapshot Causes 34.5% Drop in Website Click-Through Rates
Ahrefs, a leading SEO tool provider, recently released a study revealing a significant negative impact of Google's AI Snapshot feature on search engine results page (SERP) click-through rates. The study shows an average CTR drop of 34.5% for keywords where the AI Snapshot appeared. The research analyzed 300,000 keywords from Ahrefs' Keywords Explorer database, with half triggering the AI Snapshot and half not. By comparing data from March 2024 (when AI...
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